"Organizational Point of View of Applying Predictive Analytics in Organizations"<br/>
The process of applying predictive analytics (PA) in organizations is relatively under-researched, particularly from the organizational point of view. There is some scientific literature in which professional analysts offer their experiences on PA projects. However, the first observation is that professional analysts (not organizations) are being addressed. Still, the advice it contains is valuable, though not complete, particularly if “translated” to address organizational concerns. It suggest the following issues should be managed: PA as a project and as a business process, cyclical nature of PA, research process and related risks, interactivity of the project, interdisciplinary teams, data related issues, business process change and employee acceptance.<br/>
However introducing PA project to organizations from the organizational point of view is a far broader issue than what professional analysts suggest. The article illustrates the problem with a short story, describes the collective advice of professional analysts, points out the organizational issues not being addressed and suggests areas of further research.